Sales Builder Digital is a digital marketing agency helping hotel businesses turn their audiences into sales through their full-funnel digital marketing services.
We developed their brand's unique value proposition (UVP), logo, color palette, font hierarchy, social media templates, and landing page, and established their brand guidelines to ensure consistent use of brand assets across their platforms.
The initial brand identity pegs were elegant, serene, and classy but after a few brand clarity sessions and research, we came up with a more modern approach in creating the brand's visual identity that reflects their authority and expertise as a digital marketing company.
The logo utilizes the negative space formed in creating the monogram of the brand's initials, SBD, and then tilted 45° to add movement and an upward trajectory to symbolize the brand's promise to their clients, which is increase in sales.

Viva Magenta, Pantone's color of the Year 2023 is an essential element in Sales Builder Digital's brand. Used as one of the brand's primary colors, it balances boldness with a feeling of fun. It mixes well with the violet shade used in the brandmark's color gradient that adds a modern and luxurious feel to the brand.
Check out their brand guidelines below:
"Her diligent and precise attention to detail has led to a perfect brand visual identity creation for our agency with a quick turnaround [3 weeks], which is reflected in the quality of her services and dedication. "

Venus Israel
Co-founder - Sales Builder Digital
I am Marie and I help e-commmerce brands and entrepreneurs stand out so they can attract their target market and increase their sales through my conversion-driven ECO Method.

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